TY  - BOOK
AU  - Hovland,Carl I.
AU  - Janis,Irving L.
AU  - Kelley,Harold H.
TI  - Communication and persuasion: psychological studies of opinion change 
PY  - 1953///
CY  - New Haven, CT
PB  - Yale
KW  - Persuasion (Psychology)
N1  - Includes bibliography and index
ER  -