@book{51636,
	author = {Morrison, Gary R., and Ross, Steven M.,},
	title = {Designing effective instruction /},
	publisher = {J. Wiley & Sons,},
	year = {c2004.},
	address = {Hoboken, NJ :},
	edition = {4th ed.},
	note = {Kemp's name appears first on the earlier edition.},
	url = {http://www.loc.gov/catdir/description/wiley037/2003041124.html}
}