@book{52288,
	author = {Armstrong, Gary and Kotler, Philip.},
	title = {Marketing :},
	publisher = {Pearson Prentice Hall,},
	year = {2006.},
	address = {Upper Saddle River, N.J. :},
	edition = {8th ed.},
	note = {Kotler's name appears first on the earlier ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0519/2005027193.html}
}