TY  - BOOK
AU  - Hovland,Carl Iver
TI  - The Order of presentation in persuasion,
AV  - BF637.P4 O7
U1  - 808 
PY  - 1957///
CY  - New Haven
PB  - Published for the Institute of Human Relations [by] Yale University Press
KW  - Persuasion (Psychology)
KW  - Persuasion (Rhetoric)
N1  - Bibliography: p. 190-192
ER  -