TY  - BOOK
AU  - Blythe, Jim.
TI  - Principles & practice of marketing
SN  - 9781844801206
AV  - HF 5415 .B69 2006
PY  - 2006///
CY  - London.
PB  - Thomson Learning
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes index; Includes bibliography
ER  -