TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing
SN  - 032422155X
AV  - HF5415 .L2624 2006b
U1  - 658.8 22
PY  - 2006///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 702-717) and index
ER  -