00750cam a22002414a 450000100090000000300040000900500170001300800410003001000170007102000360008802000410012404000130016505000240017810000210020224500700022325000120029326000480030530000350035350400510038865000270043970000200046670000220048614613641OSt20170326020004.0061027s2008    ohua     b    001 0 eng    a  2006937490  a0324362080 (hbk. : student ed.)  a0324544863 (hbk. : instructor's ed.)  aDLCcDLC00aHF5415b.L2624 20081 aLamb, Charles W.10aMarketing /cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.  a9th ed.  aMason, OH :bThomson/South-Western,cc2008.  axxxi, 671 p. :bill. ;c29 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement.1 aHair, Joseph F.1 aMcDaniel, Carl D.