TY  - BOOK
AU  - Adcock, Dennis
AU  - Balborg, Al
AU  - Ross, Caroline
TI  - Marketing: principles and practice
AV  - HF 5415 .M3173 2001
PY  - 2001///
CY  - England
PB  - Financial Times/Prentice Hall
KW  - Marketing
KW  - Management
N1  - includes index
ER  -