02276cam a2200373 a 4500 15754217 OSt 20170128020006.0 090528s2010 enka b 001 0 eng 2009021660 GBA974261 bnb 015336856 Uk 9780470744796 (pbk.) 0470744790 (pbk.) (OCoLC)ocn366469143 DLC DLC CDX YDXCP BTCTA UKM C#P BWX DEBBG UWO DLC HD30.4 .S435 2010 650.072 22 QB 100 rvk SOZ 710f stub WIR 505f stub Sekaran, Uma. 27285 Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie. 5th ed. Chichester : Wiley, 2010. xx, 468 p. : ill. ; 24 cm. Includes bibliographical references and index. "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET. Business Research Methodology. 27286 Bougie, Roger. 27287 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 5 59149 59123 0 0 lcc 0 0 GEN CPL CPL GEN 2014-05-30 Purchase -Through TBN 14.99 23 4 HD 30.4.S435 2010 R29171Y3232 2025-05-27 11:16:25 2024-09-16 1 2014-05-30 BK