01001cam a2200313 a 450000100090000000300040000900500170001300800410003001000170007102000370008802000340012502000240015902000250018302000250020804000130023304200080024605000260025410000220028024501260030225000120042826000430044030000330048350000460051650000200056265000170058265000320059965000310063170000250066216627057OSt20160127020003.0110127s2011    inua          001 0 eng    a  2011921769  a9780470650936 (pbk : alk. paper)  a0470650931 (pbk : alk. paper)  a9781118087459 (ebk)  a9781118087473 (ebk.)  a9781118087503 (ebk.)  aDLCcDLC  apcc00aHF5415.125b.B47 20111 aLinoff, Gordon S.10aData mining techniques :bfor marketing, sales, and customer relationship management /cGordon S Linoff, Michael J Berry.  a3rd ed.  aIndianapolis, IN :bWiley Pub.,c2011.  axl, 847 p. :bill. ;c24 cm.  aBerry's name appears first on the 2nd ed.  aIncludes index. 0aData mining. 0aMarketingxData processing. 0aBusinessxData processing.1 aBerry, Micahel J. A.