Data mining techniques
for marketing, sales, and customer relationship management
Linoff, Gordon S.
creator
Berry, Micahel J. A.
text
inu
Indianapolis, IN
Wiley Pub.
2011
3rd ed.
monographic
eng
xl, 847 p. : ill. ; 24 cm.
Gordon S Linoff, Michael J Berry.
Berry's name appears first on the 2nd ed.
Includes index.
Data mining
Marketing
Data processing
Business
Data processing
HF5415.125 .B47 2011
9780470650936 (pbk : alk. paper)
0470650931 (pbk : alk. paper)
9781118087459 (ebk)
9781118087473 (ebk.)
9781118087503 (ebk.)
2011921769
DLC
110127
20160127020003.0
16627057