<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01500cam a22003614a 4500</leader>
  <controlfield tag="001">13492368</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20161011020004.0</controlfield>
  <controlfield tag="008">040217s2004    caua     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2004003711</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0787968579 (alk. paper)</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">pcc</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF1416</subfield>
    <subfield code="b">.G56 2004</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.8/4</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="4">
    <subfield code="a">The global market :</subfield>
    <subfield code="b">developing a strategy to manage across borders /</subfield>
    <subfield code="c">John Quelch, Rohit Deshpande, editors.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1st ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">San Francisco :</subfield>
    <subfield code="b">Jossey-Bass,</subfield>
    <subfield code="c">c2004.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 424 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2="4">
    <subfield code="a">The Jossey-Bass business &amp; management series</subfield>
    <subfield code="9">710</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. 361-386) and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Export marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="9">27708</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">International business enterprises</subfield>
    <subfield code="x">Marketing.</subfield>
    <subfield code="9">27709</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Globalization.</subfield>
    <subfield code="9">27710</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Quelch, John A.</subfield>
    <subfield code="9">27711</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Deshpande, Rohit.</subfield>
    <subfield code="9">27712</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Publisher description</subfield>
    <subfield code="u">http://www.loc.gov/catdir/description/wiley041/2004003711.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents only</subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/ecip0415/2004003711.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">Contributor biographical information</subfield>
    <subfield code="u">http://www.loc.gov/catdir/enhancements/fy0616/2004003711-b.html</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ecip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="0">1</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">59255</subfield>
    <subfield code="d">59229</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">GEN</subfield>
    <subfield code="a">CPL</subfield>
    <subfield code="b">CPL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2014-06-16</subfield>
    <subfield code="e">Donation - Dr. David Fraser</subfield>
    <subfield code="g">40.00</subfield>
    <subfield code="l">3</subfield>
    <subfield code="o">HF1416 .G56 2004</subfield>
    <subfield code="p">R29503X3232</subfield>
    <subfield code="r">2025-10-21 16:27:08</subfield>
    <subfield code="s">2025-09-08</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2014-06-16</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
