02281cam a22003134a 4500 16544405 OSt 20170104020005.0 101119s2012 maua 001 0 eng 2010047714 9780135030318 0135030315 DLC DLC DLC HD62.7 .M3768 2012 658.02/2 22 Mariotti, Steve, 1953- 31902 Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin. 1st ed. Boston : Prentice Hall, c2012. xxxiii, 702 p. : col. ill. ; 28 cm. Includes index. Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent. Small business Management. 31903 Entrepreneurship. 31904 Glackin, Caroline. 26487 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 10 60356 60330 0 0 lcc 0 0 GEN CPL CPL GEN 2014-09-30 Purchase - Through TBN 62.99 11 3 HD 62.7.M3768 2012 R30857K3232 2023-11-15 13:20:23 2023-11-01 1 2014-09-30 BK 0 0 lcc 0 0 GEN CPL CPL GEN 2014-09-30 Purchase - Through TBN 43.98 9 1 HD 62.7.M3768 2012 R30858L3232 2025-02-17 20:56:15 2025-02-04 2 2014-09-30 BK