@book{63112,
	author = {Kotler, Philip.},
	title = {Marketing management /},
	publisher = {Prentice Hall,},
	year = {©2003.},
	address = {Upper Saddle River, N.J. :},
	edition = {Eleventh edition.},
	note = {Various multi-media instructional aids, including a web site, are available to supplement the text.}
}