@book{63116,
	author = {Hooley, Graham J. and Piercy, Nigel.},
	title = {Marketing strategy and competitive positioning /},
	publisher = {FT Prentice Hall,},
	year = {1998},
	address = {Harlow, England ;},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/toc/ecip081/2007041193.html}
}