TY  - BOOK
AU  - Donaldson,Bill
AU  - O'Toole,Tom
TI  - Strategic market relationships: from strategy to implementation 
SN  - 0471494437
AV  - HF5415.55 .D66 2002
U1  - 658.8/12 21
PY  - 2002///
CY  - New York
PB  - Wiley
KW  - Relationship marketing
KW  - Strategic alliances (Business)
KW  - Business networks
KW  - Industrial management
N1  - Includes bibliographical references (p. [259]-275) and index
UR  - http://www.loc.gov/catdir/bios/wiley043/2001045658.html
UR  - http://www.loc.gov/catdir/description/wiley036/2001045658.html
UR  - http://www.loc.gov/catdir/toc/wiley021/2001045658.html
ER  -