01537nam a22002775i 450000100090000000300040000900500170001300800410003001000170007102000310008802000310011904000230015004200080017305000280018110000270020924500430023625000120027926000350029130000180032650400370034452007440038165000240112565000280114965000360117765000460121321479547OSt20231116091602.0200325s2020    cau           000 0 eng    a  2020935728  a9781529731989q(paperback)  a9781529731996q(hardcover)  aDLCbengerdacDLC  apcc  aHF 5415.1265b.T88 20211 aTuten, Tracy,eauthor.10aSocial media marketing /cTracy Tuten.  a4th ed.  aLos Angeles : bSAGE, cc2021.  axiii, 466 p.;  aIncludes bibliography and index.  a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--  aInternet marketing.  aOnline social networks.  aSocial mediaxEconomic aspects.  aOnline social networksxEconomic aspects.