01714nam a22003255i 4500 21479547 OSt 20231116091602.0 200325s2020 cau 000 0 eng 2020935728 9781529731989 (paperback) 9781529731996 (hardcover) DLC eng rda DLC pcc HF 5415.1265 .T88 2021 Tuten, Tracy, author. 55666 Social media marketing / Tracy Tuten. 4th ed. Los Angeles : SAGE, c2021. xiii, 466 p.; Includes bibliography and index. "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Internet marketing. 55667 Online social networks. 55668 Social media Economic aspects. 55669 Online social networks Economic aspects. 55670 0 ibc orignew 2 epcn 20 y-gencatlg lcc BK 67765 67739 0 0 lcc 0 0 GEN CPL CPL GEN 2023-10-19 Purchase - Regent Book Supplies 62.71 1 HF 5415.1265.T88 2021 T16840W3232 2025-11-03 14:06:26 2025-10-06 1 2023-11-16 BK