TY  - BOOK
AU  - Tuten,Tracy
TI  - Social media marketing
SN  - 9781529731989
AV  - HF 5415.1265 .T88 2021
PY  - 2021///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Economic aspects
N1  - Includes bibliography and index
N2  - "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
ER  -