02526cam a22003734i 4500 17799555 OSt 20250108093740.0 130702s2014 caua b 001 0 eng 2013025596 9781118122198 (pbk.) DLC eng DLC rda DLC pcc n-us--- R118 .S33 2014 610.1/4 23 MED078000 bisacsh Schiavo, Renata, author. 57209 Health communication : from theory to practice / Renata Schiavo. Second edition. xxxii, 623 pages : illustrations ; 24 cm. Jossey-bass public health ; 217 Includes bibliographical references (p. 539-592) and index. "Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"-- Communication in medicine United States. 57210 Health promotion United States. 57211 Health planning United States. 57212 MEDICAL / Public Health. bisacsh 57213 Online version: Schiavo, Renata, author. Health communication Second edition. San Francisco : Jossey-Bass, [2014] 9781118419120 (DLC) 2013027614 Cover image http://catalogimages.wiley.com/images/db/jimages/9781118122198.jpg 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 68173 68147 0 0 lcc 0 0 GEN CPL CPL GEN 2024-12-04 Purchase 163.00 2 R 118.S33 2014 T00877W3232 2025-11-19 12:06:06 2025-11-05 1 2025-01-08 BK