01149cam a22002658i 450000100090000000300040000900500170001300600180003000700150004800800410006301000170010402000290012102000160015004000230016604200080018905000250019710000250022224501100024726000370035730000190039450400510041352003740046465000230083865000220086122025601OSt20250317152153.0m    |o  d |     cr_|||||||||||210503s2021    pau     ob    001 0 eng    a  2021017671  a9783030582661qhardcover  q(hardcover)  aDLCbengcDLCerda  apcc00aHF5415.13b.K66 2021  aKonina Natalia (ed.)00aDigital Strategies in a Global Market :cNatalia Konina (ed.)bNavigating the Fouth Industrial Revolution  aMoscowbPalgrave Macmillanc2021  axxvi,280p. Ill  aIncludes bibliographical references and index.  a"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- 0aDigital marketing. 0aDigital marketing