01318cam a22003138i 4500 22025601 OSt 20250317152153.0 m |o d | cr_||||||||||| 210503s2021 pau ob 001 0 eng 2021017671 9783030582661 hardcover (hardcover) DLC eng DLC rda pcc HF5415.13 .K66 2021 Konina Natalia (ed.) 57660 Digital Strategies in a Global Market : Natalia Konina (ed.) Navigating the Fouth Industrial Revolution Moscow Palgrave Macmillan 2021 xxvi,280p. Ill Includes bibliographical references and index. "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- Digital marketing. 57661 Digital marketing 57661 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 68283 68257 0 0 lcc 0 0 GEN CPL CPL GEN 2025-02-10 Purchase- Regent books 145.00 0 HF5415.13 .K66 2021 T10725W3232 2025-03-17 15:24:54 1 145.00 2025-03-17 BK 0 0 lcc 0 0 GEN CPL CPL GEN 2025-02-10 Purchase- Regent books 145.00 0 HF5415.13 .K66 2021 T10728W3232 2025-03-17 15:27:12 2 145.00 2025-03-17 BK