Navigating the Fouth Industrial Revolution Konina Natalia (ed.) creator text bibliography pau Moscow Palgrave Macmillan 2021 monographic eng xxvi,280p. Ill "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- Natalia Konina (ed.) Includes bibliographical references and index. Digital marketing Digital marketing HF5415.13 .K66 2021 9783030582661 2021017671 DLC 210503 20250317152153.0 22025601 eng