TY  - BOOK
AU  - Konina Natalia (ed.)
TI  - Digital Strategies in a Global Market: Navigating the Fouth Industrial Revolution
SN  - 9783030582661
AV  - HF5415.13 .K66 2021
PY  - 2021///
CY  - Moscow
PB  - Palgrave Macmillan
KW  - Digital marketing
N1  - Includes bibliographical references and index
N2  - "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
ER  -