<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[AIU Tony Wilmot Memorial Library Search for '(su:{Marketing})']]> </title> <!-- prettier-ignore-start --> <link> https://library.aiu.ac.ke/cgi-bin/koha/opac-search.pl?q=ccl=%28su%3A%7BMarketing%7D%29&#38;sort_by=&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://library.aiu.ac.ke/cgi-bin/koha/opac-search.pl?q=ccl=%28su%3A%7BMarketing%7D%29&#38;sort_by=&#38;format=rss" /> <description> <![CDATA[ Search results for '(su:{Marketing})' at AIU Tony Wilmot Memorial Library]]> </description> <opensearch:totalResults>36</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://library.aiu.ac.ke/cgi-bin/koha/opac-search.pl?q=ccl=%28su%3A%7BMarketing%7D%29&#38;sort_by=&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="q%3Dccl%3D%2528su%253A%257BMarketing%257D%2529" startPage="" /> <item> <title> Holding action;an understanding of the church / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=29504</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Rowins Charles H..<br /> New York : Halcyon House, 1968 .<br /> 48p. </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=29504">Place hold on <em>Holding action;an understanding of the church /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=29504</guid> </item> <item> <title> Markets and marketing in Roman Palestine / </title> <dc:identifier>ISBN:9004140492</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=32458</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Rozenfeld, Ben Tsiyon..<br /> Leiden Brill 2005 .<br /> xii, 281 p. ; 25 cm..<br /> 9004140492 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=32458">Place hold on <em>Markets and marketing in Roman Palestine /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=32458</guid> </item> <item> <title> Truth and fiction in The Da Vinci code : a historian reveals what we really know about Jesus, Mary Magdalene, and Constantine / </title> <dc:identifier>ISBN:0195181409</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=38705</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Ehrman, Bart D..<br /> Oxford Oxford University Press 2004 .<br /> xxiv, 207 p. : ill. ; 22 cm. 0195181409 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=38705">Place hold on <em>Truth and fiction in The Da Vinci code :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=38705</guid> </item> <item> <title> A question of identity : Iberian convers. </title> <dc:identifier>ISBN:0195170717</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=44783</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Melammed, Reně Levine..<br /> New York : Oxford University Press, 2004 .<br /> ix, 240 p. ; 24. 0195170717 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=44783">Place hold on <em>A question of identity : Iberian convers.</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=44783</guid> </item> <item> <title> Marketing : an introduction / </title> <dc:identifier>ISBN:0131865919 (alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=52288</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Armstrong, Gary.<br /> Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 .<br /> p. cm. , Kotler's name appears first on the earlier ed. 0131865919 (alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=52288">Place hold on <em>Marketing :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=52288</guid> </item> <item> <title> Marketing : principles and practices : an African perspective </title> <dc:identifier>ISBN:9966740929</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=52798</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kagira, Elias Kiarie.<br /> Karen, Kenya Mashel Publishers 2010 .<br /> xiii, 399 p.; 9966740929 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=52798">Place hold on <em>Marketing : </em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=52798</guid> </item> <item> <title> African art in transit / </title> <dc:identifier>ISBN:0521434475 (hbk.) | 0521457521 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54527</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Steiner, Christopher Burghard..<br /> Cambridge [England] ; | New York : Cambridge University Press, 1994 .<br /> xv, 220 p. : , Revision of the author's thesis (doctoral)--Harvard University, 1990. 24 cm..<br /> 0521434475 (hbk.) | 0521457521 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=54527">Place hold on <em>African art in transit /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54527</guid> </item> <item> <title> Principles of Marketing 2006 </title> <dc:identifier>ISBN:032440753x</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54709</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kurtz, David L..<br /> U.S.A Thomson South-Western 2006 .<br /> 655p.; 032440753x </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=54709">Place hold on <em>Principles of Marketing 2006</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54709</guid> </item> <item> <title> Marketing research : approaches, methods and applications in Europe. </title> <dc:identifier>ISBN:1844803279</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54721</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kent, Ray..<br /> .<br /> xix, 592 p.; , Includes index. 1844803279 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=54721">Place hold on <em>Marketing research : </em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54721</guid> </item> <item> <title> Principles &amp; practice of marketing </title> <dc:identifier>ISBN:9781844801206 | 1844801209</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54869</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Blythe, Jim..<br /> London. Thomson Learning 2006 .<br /> xviii, 744 p.; , Includes index. 9781844801206 | 1844801209 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=54869">Place hold on <em>Principles &amp; practice of marketing</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54869</guid> </item> <item> <title> Market research in action </title> <dc:identifier>ISBN:1861529384</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54872</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Roe, Michael..<br /> London. Thomson Learning 2004 .<br /> xi, 260 p.; , Includes index. 1861529384 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=54872">Place hold on <em>Market research in action</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54872</guid> </item> <item> <title> Electronic commerce </title> <dc:identifier>ISBN:9781418837037 | 1418837032</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54876</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Schneider, Gary P..<br /> Australia. | London. Course Technology 2007 .<br /> xxiii, 624 p.; , Includes index. 9781418837037 | 1418837032 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=54876">Place hold on <em>Electronic commerce</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=54876</guid> </item> <item> <title> Marketing / </title> <dc:identifier>ISBN:032422155X</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55260</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lamb, Charles W..<br /> Mason, Ohio : Thomson/South-Western, 2006 .<br /> xxxii, 736 : 28 cm..<br /> 032422155X </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=55260">Place hold on <em>Marketing /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55260</guid> </item> <item> <title> Marketing research essentials,... [accompanied with 1 CD-ROM] / </title> <dc:identifier>ISBN:0324023170 (package: book &amp; CD) | 0324028407 (book only) | 0324037139 (CD only)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55263</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By McDaniel, Carl D..<br /> Cincinnati, Ohio : South-Western College Pub., 2001 .<br /> 1 v. (various pagings) : 26 cm. +.<br /> 0324023170 (package: book &amp; CD) | 0324028407 (book only) | 0324037139 (CD only) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=55263">Place hold on <em>Marketing research essentials,... [accompanied with 1 CD-ROM] /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55263</guid> </item> <item> <title> Marketing : an introduction / </title> <dc:identifier>ISBN:0131424106</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55277</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Armstrong, Gary.<br /> Upper Saddle River, NJ : Pearson/Prentice Hall, 2005 .<br /> xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. : , Kotler's name appears first on the earlier ed. 28 cm..<br /> 0131424106 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=55277">Place hold on <em>Marketing :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55277</guid> </item> <item> <title> Marketing / </title> <dc:identifier>ISBN:0324362080 (hbk. : student ed.) | 0324544863 (hbk. : instructor's ed.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55279</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lamb, Charles W..<br /> Mason, OH : Thomson/South-Western, 2008 .<br /> xxxi, 671 p. : 29 cm..<br /> 0324362080 (hbk. : student ed.) | 0324544863 (hbk. : instructor's ed.) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=55279">Place hold on <em>Marketing /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=55279</guid> </item> <item> <title> How to write a successful marketing plan : a disciplined and comprehensive approach / </title> <dc:identifier>ISBN:0844232025</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=56580</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Hiebing, Roman G..<br /> Lincolnwood, Ill. : NTC Business Books, 1997 .<br /> xxxiv, 510 p. : , Includes index. 29 cm..<br /> 0844232025 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=56580">Place hold on <em>How to write a successful marketing plan :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=56580</guid> </item> <item> <title> Marketing : principles and practice </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=56764</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Adcock, Dennis.<br /> England Financial Times/Prentice Hall 2001 .<br /> 534p.; </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=56764">Place hold on <em>Marketing :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=56764</guid> </item> <item> <title> Business to business marketing : a value - driven approach </title> <dc:identifier>ISBN:9780077121891 | 0077121899</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=57906</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Biemans, Wim G..<br /> United Kingdom. McGraw-Hill Education Ltd. 2010 .<br /> xxii, 362 p.; 9780077121891 | 0077121899 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=57906">Place hold on <em>Business to business marketing : </em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=57906</guid> </item> <item> <title> Principles of marketing / </title> <dc:identifier>ISBN:9780136079415 (casebound : alk. paper) | 0136079415</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=58991</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kotler, Philip..<br /> Upper Saddle River, N.J. : Prentice Hall, 2010 .<br /> xxiii, 613, [105] p. : 29 cm..<br /> 9780136079415 (casebound : alk. paper) | 0136079415 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=58991">Place hold on <em>Principles of marketing /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=58991</guid> </item> <item> <title> Marketing management / </title> <dc:identifier>ISBN:9780136009986 | 0136009980 | 9780131357976 (pbk.) | 0131357972 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59201</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kotler, Philip..<br /> Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 .<br /> 1 v. (various pagings) : 29 cm..<br /> 9780136009986 | 0136009980 | 9780131357976 (pbk.) | 0131357972 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=59201">Place hold on <em>Marketing management /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59201</guid> </item> <item> <title> Data mining techniques : for marketing, sales, and customer relationship management / </title> <dc:identifier>ISBN:9780470650936 (pbk : alk. paper) | 0470650931 (pbk : alk. paper) | 9781118087459 (ebk) | 9781118087473 (ebk.) | 9781118087503 (ebk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59245</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Linoff, Gordon S..<br /> Indianapolis, IN : Wiley Pub., 2011 .<br /> xl, 847 p. : , Berry's name appears first on the 2nd ed. | Includes index. 24 cm..<br /> 9780470650936 (pbk : alk. paper) | 0470650931 (pbk : alk. paper) | 9781118087459 (ebk) | 9781118087473 (ebk.) | 9781118087503 (ebk.) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=59245">Place hold on <em>Data mining techniques :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59245</guid> </item> <item> <title> The global market : developing a strategy to manage across borders / </title> <dc:identifier>ISBN:0787968579 (alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59255</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> San Francisco : Jossey-Bass, 2004 .<br /> viii, 424 p. : 24 cm..<br /> 0787968579 (alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=59255">Place hold on <em>The global market :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59255</guid> </item> <item> <title> Electronic commerce / </title> <dc:identifier>ISBN:9781133526827 | 1133526829</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59543</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Schneider, Gary P.,.<br /> Boston, MA : Course Technology Cengage Learning, 2009 .<br /> xxiii,655 p. : 23 cm..<br /> 9781133526827 | 1133526829 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=59543">Place hold on <em>Electronic commerce /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=59543</guid> </item> <item> <title> Purchasing power : harnessing institutional procurement for people and the planet / </title> <dc:identifier>ISBN:187807170X</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=61156</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Mastny, Lisa..<br /> Washington, DC : Worldwatch Institute, 2003 .<br /> 71 p. : , &quot;July 2003.&quot; 22 cm..<br /> 187807170X </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=61156">Place hold on <em>Purchasing power :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=61156</guid> </item> <item> <title> Global marketing : foreign entry, local marketing &amp; global management / </title> <dc:identifier>ISBN:0072471484 (alk. paper) | 0071195637 (International : alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63110</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Johansson, Johny K..<br /> New York, N.Y. : McGraw-Hill/Irwin, 2003 .<br /> xviii, 654 p. : 28 cm..<br /> 0072471484 (alk. paper) | 0071195637 (International : alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63110">Place hold on <em>Global marketing :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63110</guid> </item> <item> <title> Marketing management / </title> <dc:identifier>ISBN:0130336297 | 9780130336293</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63112</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Kotler, Philip..<br /> Upper Saddle River, N.J. : Prentice Hall, 2003 .<br /> 1 volume (various pagings) : , Various multi-media instructional aids, including a web site, are available to supplement the text. 27 cm..<br /> 0130336297 | 9780130336293 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63112">Place hold on <em>Marketing management /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63112</guid> </item> <item> <title> Marketing strategy and competitive positioning / </title> <dc:identifier>ISBN:9780273706977 (pbk. : alk. paper) | 0273706977 (pbk. : alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63116</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Hooley, Graham J..<br /> Harlow, England ; | New York : FT Prentice Hall, 1998 .<br /> xiii, 482p.. : 25 cm..<br /> 9780273706977 (pbk. : alk. paper) | 0273706977 (pbk. : alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63116">Place hold on <em>Marketing strategy and competitive positioning /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63116</guid> </item> <item> <title> Strategic market relationships : from strategy to implementation / </title> <dc:identifier>ISBN:0471494437</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63128</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Donaldson, Bill,.<br /> New York : Wiley, 2002 .<br /> xiii, 288 p. : 24 cm..<br /> 0471494437 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63128">Place hold on <em>Strategic market relationships :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63128</guid> </item> <item> <title> Strategic marketing : planning and control / </title> <dc:identifier>ISBN:0750652365</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63130</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Drummond, Graeme..<br /> Oxford ; | Boston : Butterworth-Heinemann, 2001 .<br /> xiv, 306 p. : , Published in association with The Chartered Institute of Marketing. 25 cm..<br /> 0750652365 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63130">Place hold on <em>Strategic marketing :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63130</guid> </item> <item> <title> Marketing management and strategy / </title> <dc:identifier>ISBN:0130653500</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63132</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Doyle, Peter,.<br /> New York : Prentice Hall, 2002 .<br /> xviii, 446p. : , Cover title: Marketing management &amp; strategy. 24 cm..<br /> 0130653500 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63132">Place hold on <em>Marketing management and strategy /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63132</guid> </item> <item> <title> Strategic market management / </title> <dc:identifier>ISBN:0471415723 (pbk. : alk. paper)</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63139</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Aaker, David A..<br /> New York : Wiley, 2001 .<br /> xiv, 338 p. ; 23 cm..<br /> 0471415723 (pbk. : alk. paper) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=63139">Place hold on <em>Strategic market management /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=63139</guid> </item> <item> <title> Factors affecting the effectiveness of branding as a marketing strategy in selected Private Universities in Kenya </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=65406</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Ng'ang'a, Edwin Maina..<br /> Nairobi, Kenya : 2017 .<br /> x, 67 p.; , Thesis (M.Education) - AIU, 2017. [Africana) </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=65406">Place hold on <em>Factors affecting the effectiveness of branding as a marketing strategy in selected Private Universities in Kenya</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=65406</guid> </item> <item> <title> Marketing in travel and tourism / </title> <dc:identifier>ISBN:9780750686938 | 0750686936</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=66775</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Middleton, Victor T. C..<br /> Amsterdam ; | Boston ; | London : Butterworth-Heinemann, 2009 .<br /> xxv , 502 p. : 27 cm..<br /> 9780750686938 | 0750686936 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=66775">Place hold on <em>Marketing in travel and tourism /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=66775</guid> </item> <item> <title> Social media marketing / </title> <dc:identifier>ISBN:9781529731989 | 9781529731996</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=67765</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Tuten, Tracy,.<br /> Los Angeles : SAGE, 2021 .<br /> xiii, 466 p.; 9781529731989 | 9781529731996 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=67765">Place hold on <em>Social media marketing /</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=67765</guid> </item> <item> <title> Digital Strategies in a Global Market : Navigating the Fouth Industrial Revolution </title> <dc:identifier>ISBN:9783030582661</dc:identifier> <!-- prettier-ignore-start --> <link>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=68283</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Konina Natalia (ed.).<br /> Moscow Palgrave Macmillan 2021 .<br /> xxvi,280p. Ill 9783030582661 </p> ]]> <![CDATA[ <p> <a href="https://library.aiu.ac.ke/cgi-bin/koha/opac-reserve.pl?biblionumber=68283">Place hold on <em>Digital Strategies in a Global Market :</em></a> </p> ]]> </description> <guid>https://library.aiu.ac.ke/cgi-bin/koha/opac-detail.pl?biblionumber=68283</guid> </item> </channel> </rss>
