AIU Tony Wilmot Memorial Library Search for '(su:{Marketing}) AND (su:{Management})'

Marketing /

By Lamb, Charles W..
Mason, Ohio : Thomson/South-Western, 2006 .
xxxii, 736 : 28 cm..
032422155X

Marketing /

By Lamb, Charles W..
Mason, OH : Thomson/South-Western, 2008 .
xxxi, 671 p. : 29 cm..
0324362080 (hbk. : student ed.) | 0324544863 (hbk. : instructor's ed.)

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How to write a successful marketing plan : a disciplined and comprehensive approach /

By Hiebing, Roman G..
Lincolnwood, Ill. : NTC Business Books, 1997 .
xxxiv, 510 p. : , Includes index. 29 cm..
0844232025

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Marketing : principles and practice

By Adcock, Dennis.
England Financial Times/Prentice Hall 2001 .
534p.;

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Marketing management /

By Kotler, Philip..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 .
1 v. (various pagings) : 29 cm..
9780136009986 | 0136009980 | 9780131357976 (pbk.) | 0131357972 (pbk.)

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The global market : developing a strategy to manage across borders /

San Francisco : Jossey-Bass, 2004 .
viii, 424 p. : 24 cm..
0787968579 (alk. paper)

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Global marketing : foreign entry, local marketing & global management /

By Johansson, Johny K..
New York, N.Y. : McGraw-Hill/Irwin, 2003 .
xviii, 654 p. : 28 cm..
0072471484 (alk. paper) | 0071195637 (International : alk. paper)

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Marketing management /

By Kotler, Philip..
Upper Saddle River, N.J. : Prentice Hall, 2003 .
1 volume (various pagings) : , Various multi-media instructional aids, including a web site, are available to supplement the text. 27 cm..
0130336297 | 9780130336293

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Marketing strategy and competitive positioning /

By Hooley, Graham J..
Harlow, England ; | New York : FT Prentice Hall, 1998 .
xiii, 482p.. : 25 cm..
9780273706977 (pbk. : alk. paper) | 0273706977 (pbk. : alk. paper)

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Strategic market relationships : from strategy to implementation /

By Donaldson, Bill,.
New York : Wiley, 2002 .
xiii, 288 p. : 24 cm..
0471494437

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Strategic marketing : planning and control /

By Drummond, Graeme..
Oxford ; | Boston : Butterworth-Heinemann, 2001 .
xiv, 306 p. : , Published in association with The Chartered Institute of Marketing. 25 cm..
0750652365

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Strategic market management /

By Aaker, David A..
New York : Wiley, 2001 .
xiv, 338 p. ; 23 cm..
0471415723 (pbk. : alk. paper)

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