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| 001 | 14049219 | ||
| 003 | OSt | ||
| 005 | 20141019020004.0 | ||
| 008 | 050722s2006 ohua b 001 0 eng | ||
| 010 | _a 2005618469 | ||
| 020 | _a032422155X | ||
| 040 |
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_aHF5415 _b.L2624 2006b |
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_a658.8 _222 |
| 100 | 1 |
_aLamb, Charles W. _918274 |
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| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a8th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2006. |
||
| 300 |
_axxxii, 736 : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 702-717) and index. | ||
| 650 | 0 |
_aMarketing. _918275 |
|
| 650 | 0 |
_aMarketing _xManagement. _918276 |
|
| 700 | 1 |
_aHair, Joseph F. _918277 |
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| 700 | 1 |
_aMcDaniel, Carl D. _916342 |
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| 906 |
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