000 01092cam a22003014a 4500
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005 20170416020004.0
008 030808s2005 njua b 001 0 eng
010 _a 2003060906
020 _a0131424106
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.A46 2005
082 0 0 _a658.8
_222
100 1 _aArmstrong, Gary
_q(Gary M.)
_98491
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler.
250 _a7th ed.
260 _aUpper Saddle River, NJ :
_bPearson/Prentice Hall,
_cc2005.
300 _axxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. :
_bcol. ill. ;
_c28 cm.
500 _aKotler's name appears first on the earlier ed.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
_918316
700 1 _aKotler, Philip.
_98493
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_04
999 _c55277
_d55251