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008 090528s2010 enka b 001 0 eng
010 _a 2009021660
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016 7 _a015336856
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020 _a9780470744796 (pbk.)
020 _a0470744790 (pbk.)
035 _a(OCoLC)ocn366469143
040 _aDLC
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050 0 0 _aHD30.4
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082 0 0 _a650.072
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084 _aQB 100
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084 _aSOZ 710f
_2stub
084 _aWIR 505f
_2stub
100 1 _aSekaran, Uma.
_927285
245 1 0 _aResearch methods for business :
_ba skill-building approach /
_cUma Sekaran and Roger Bougie.
250 _a5th ed.
260 _aChichester :
_bWiley,
_c2010.
300 _axx, 468 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 1 _a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
650 0 _aBusiness
_xResearch
_xMethodology.
_927286
700 1 _aBougie, Roger.
_927287
906 _a7
_bcbc
_corignew
_d1
_eecip
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_gy-gencatlg
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999 _c59149
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