| 000 | 01500cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 13492368 | ||
| 003 | OSt | ||
| 005 | 20161011020004.0 | ||
| 008 | 040217s2004 caua b 001 0 eng | ||
| 010 | _a 2004003711 | ||
| 020 | _a0787968579 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF1416 _b.G56 2004 |
| 082 | 0 | 0 |
_a658.8/4 _222 |
| 245 | 0 | 4 |
_aThe global market : _bdeveloping a strategy to manage across borders / _cJohn Quelch, Rohit Deshpande, editors. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2004. |
||
| 300 |
_aviii, 424 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Jossey-Bass business & management series _9710 |
|
| 504 | _aIncludes bibliographical references (p. 361-386) and index. | ||
| 650 | 0 |
_aExport marketing _xManagement. _927708 |
|
| 650 | 0 |
_aInternational business enterprises _xMarketing. _927709 |
|
| 650 | 0 |
_aGlobalization. _927710 |
|
| 700 | 1 |
_aQuelch, John A. _927711 |
|
| 700 | 1 |
_aDeshpande, Rohit. _927712 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley041/2004003711.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0415/2004003711.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004003711-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _01 |
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| 999 |
_c59255 _d59229 |
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