000			02281cam a22003134a 4500
001			16544405
003			OSt
005			20170104020005.0
008			101119s2012 maua 001 0 eng
010			_a 2010047714
020			_a9780135030318
020			_a0135030315
040			_aDLC _cDLC _dDLC
050	0	0	_aHD62.7 _b.M3768 2012
082	0	0	_a658.02/2 _222
100	1		_aMariotti, Steve, _d1953- _931902
245	1	0	_aEntrepreneurship & small business management / _cSteve Mariotti, Caroline Glackin.
250			_a1st ed.
260			_aBoston : _bPrentice Hall, _cc2012.
300			_axxxiii, 702 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes index.
505	0		_aUnit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
650		0	_aSmall business _xManagement. _931903
650		0	_aEntrepreneurship. _931904
700	1		_aGlackin, Caroline. _926487
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _010
999			_c60356 _d60330