| 000 | 01111cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 49225813 | ||
| 003 | OCoLC | ||
| 005 | 20170313163945.0 | ||
| 008 | 020214s2003 njua b 001 0 eng | ||
| 010 | _a2002022481 | ||
| 020 | _a0130336297 | ||
| 020 | _a9780130336293 | ||
| 040 |
_aDLC _cDLC _dBAKER _dXTL _dNLGGC _dUtOrBLW |
||
| 042 | _apcc | ||
| 049 | _aTLOA | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aKotler, Philip. _98493 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler. |
| 250 | _aEleventh edition. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c©2003. |
||
| 300 |
_a1 volume (various pagings) : _bcolor illustrations ; _c27 cm. |
||
| 500 | _aVarious multi-media instructional aids, including a web site, are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _942363 |
|
| 650 | 4 |
_aAdministración de mercadeo. _942364 |
|
| 650 | 1 | 7 |
_aMarketing. _2gtt. _942365 |
| 650 | 1 | 7 |
_aStrategisch management. _2gtt. _942366 |
| 942 |
_2lcc _cBK |
||
| 999 |
_c63112 _d63086 |
||