000 01461cam a22003494a 4500
001 12489973
003 OSt
005 20170315152315.0
008 010801s2002 nyua b 001 0 eng
010 _a 2001045658
020 _a0471494437
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.55
_b.D66 2002
082 0 0 _a658.8/12
_221
100 1 _aDonaldson, Bill,
_d1948-
_942419
245 1 0 _aStrategic market relationships :
_bfrom strategy to implementation /
_cBill Donaldson, Tom O'Toole.
260 _aNew York :
_bWiley,
_cc2002.
300 _axiii, 288 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [259]-275) and index.
650 0 _aRelationship marketing.
_942420
650 0 _aStrategic alliances (Business)
_942421
650 0 _aBusiness networks.
_942422
650 0 _aIndustrial management.
_942423
700 1 _aO'Toole, Tom,
_d1966-
_942424
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley043/2001045658.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley036/2001045658.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/wiley021/2001045658.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c63128
_d63102