| 000 | 00957cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 3943057 | ||
| 003 | OSt | ||
| 005 | 20170714020004.0 | ||
| 008 | 930730s1994 nyua b 001 0 eng | ||
| 010 | _a 93030670 | ||
| 020 | _a0130653500 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.D753 2002 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aDoyle, Peter, _d1943-2003. _942436 |
|
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle. |
| 260 |
_aNew York : _bPrentice Hall, _c2002 |
||
| 300 |
_axviii, 446p. : _bcol. ill. ; _c24 cm. |
||
| 500 | _aCover title: Marketing management & strategy. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _942437 |
|
| 740 | 0 | _aMarketing management & strategy. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _01 |
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| 999 |
_c63132 _d63106 |
||