000			01714nam a22003255i 4500
001			21479547
003			OSt
005			20231116091602.0
008			200325s2020 cau 000 0 eng
010			_a 2020935728
020			_a9781529731989 _q(paperback)
020			_a9781529731996 _q(hardcover)
040			_aDLC _beng _erda _cDLC
042			_apcc
050			_aHF 5415.1265 _b.T88 2021
100	1		_aTuten, Tracy, _eauthor. _955666
245	1	0	_aSocial media marketing / _cTracy Tuten.
250			_a4th ed.
260			_aLos Angeles : _bSAGE, _cc2021.
300			_axiii, 466 p.;
504			_aIncludes bibliography and index.
520			_a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
650			_aInternet marketing. _955667
650			_aOnline social networks. _955668
650			_aSocial media _xEconomic aspects. _955669
650			_aOnline social networks _xEconomic aspects. _955670
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c67765 _d67739