| 000 | 01318cam a22003138i 4500 | ||
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| 001 | 22025601 | ||
| 003 | OSt | ||
| 005 | 20250317152153.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 210503s2021 pau ob 001 0 eng | ||
| 010 | _a 2021017671 | ||
| 020 |
_a9783030582661 _qhardcover |
||
| 020 | _q(hardcover) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K66 2021 |
| 100 |
_aKonina Natalia (ed.) _957660 |
||
| 245 | 0 | 0 |
_aDigital Strategies in a Global Market : _cNatalia Konina (ed.) _bNavigating the Fouth Industrial Revolution |
| 260 |
_aMoscow _bPalgrave Macmillan _c2021 |
||
| 300 | _axxvi,280p. Ill | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- | ||
| 650 | 0 |
_aDigital marketing. _957661 |
|
| 650 | 0 |
_aDigital marketing _957661 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c68283 _d68257 |
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