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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 8th ed. - Mason, Ohio : Thomson/South-Western, c2006. - xxxii, 736 : col. ill. ; 28 cm.

Includes bibliographical references (p. 702-717) and index.

ISBN: 032422155X

LCCN: 2005618469

LC Class. No.: HF5415 / .L2624 2006b

Dewey Class. No.: 658.8

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