Marketing :
Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2005. - xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. : col. ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
0131424106
2003060906
HF5415 / .A46 2005
658.8
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2005. - xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. : col. ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
0131424106
2003060906
HF5415 / .A46 2005
658.8