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Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 9th ed. - Mason, OH : Thomson/South-Western, c2008. - xxxi, 671 p. : ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0324362080 (hbk. : student ed.) 0324544863 (hbk. : instructor's ed.)

LCCN: 2006937490

LC Class. No.: HF5415 / .L2624 2008

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