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Marketing management and strategy /

Doyle, Peter, 1943-2003.

Marketing management and strategy / Peter Doyle. - New York : Prentice Hall, 2002 - xviii, 446p. : col. ill. ; 24 cm.

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

ISBN: 0130653500

LCCN: 93030670

LC Class. No.: HF5415 / .D753 2002

Dewey Class. No.: 658.8

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