Africa rising :
Mahajan, Vijay, 1948-
Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther. - Upper Saddle River, N.J. : Wharton School Pub., c2009. - xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.
Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
0132339420 (hbk. : alk. paper) 9780132339421 (hbk. : alk. paper)
2008012190
HF3876.5 / .M34 2009
382.096
Africa rising : how 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther. - Upper Saddle River, N.J. : Wharton School Pub., c2009. - xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cm.
Includes bibliographical references (p. 221-237) and index.
Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.
0132339420 (hbk. : alk. paper) 9780132339421 (hbk. : alk. paper)
2008012190
HF3876.5 / .M34 2009
382.096