Digital Strategies in a Global Market : Navigating the Fouth Industrial Revolution
Konina Natalia (ed.)
Digital Strategies in a Global Market : Navigating the Fouth Industrial Revolution Natalia Konina (ed.) - Moscow Palgrave Macmillan 2021 - xxvi,280p. Ill
Includes bibliographical references and index.
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
9783030582661
2021017671
HF5415.13 / .K66 2021
Digital Strategies in a Global Market : Navigating the Fouth Industrial Revolution Natalia Konina (ed.) - Moscow Palgrave Macmillan 2021 - xxvi,280p. Ill
Includes bibliographical references and index.
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
9783030582661
2021017671
HF5415.13 / .K66 2021