• AIU
  • Tony Wilmot Memorial Library

Principles & practice of marketing (Record no. 54869)

MARC details
000 -LEADER
fixed length control field 00644nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160308020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120823t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781844801206
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1844801209
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number .B69 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe, Jim.
9 (RLIN) 16891
245 ## - TITLE STATEMENT
Title Principles & practice of marketing
Statement of responsibility, etc Jim Blythe.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London.
Name of publisher, distributor, etc Thomson Learning
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 744 p.;
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 16892
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision Europe
General subdivision Case studies.
9 (RLIN) 16893
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Koha issues (borrowed), all copies 7
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     General Circulation AIU/NEGST - Tony Wilmot Memorial Library AIU/NEGST - Tony Wilmot Memorial Library General Stacks 08/23/2012 Purchase -Jimco Book Services 42.17 16 HF 5415 .B69 2006 R47981W3232 02/13/2025 02/13/2025 1 08/23/2012 Books