• AIU
  • Tony Wilmot Memorial Library

Entrepreneurship & small business management / (Record no. 60356)

MARC details
000 -LEADER
fixed length control field 02281cam a22003134a 4500
001 - CONTROL NUMBER
control field 16544405
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170104020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101119s2012 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010047714
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135030318
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135030315
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.7
Item number .M3768 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.02/2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mariotti, Steve,
Dates associated with a name 1953-
9 (RLIN) 31902
245 10 - TITLE STATEMENT
Title Entrepreneurship & small business management /
Statement of responsibility, etc Steve Mariotti, Caroline Glackin.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 702 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business
General subdivision Management.
9 (RLIN) 31903
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
9 (RLIN) 31904
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Glackin, Caroline.
9 (RLIN) 26487
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Koha issues (borrowed), all copies 10
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     General Circulation AIU/NEGST - Tony Wilmot Memorial Library AIU/NEGST - Tony Wilmot Memorial Library General Stacks 09/30/2014 Purchase - Through TBN 62.99 11 3 HD 62.7.M3768 2012 R30857K3232 11/15/2023 11/01/2023 1 09/30/2014 Books
    Library of Congress Classification     General Circulation AIU/NEGST - Tony Wilmot Memorial Library AIU/NEGST - Tony Wilmot Memorial Library General Stacks 09/30/2014 Purchase - Through TBN 43.98 9 1 HD 62.7.M3768 2012 R30858L3232 02/17/2025 02/04/2025 2 09/30/2014 Books