• AIU
  • Tony Wilmot Memorial Library

Marketing management / (Record no. 63112)

MARC details
000 -LEADER
fixed length control field 01111cam a22003374a 4500
001 - CONTROL NUMBER
control field 49225813
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170313163945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020214s2003 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002022481
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130336297
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130336293
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- XTL
-- NLGGC
-- UtOrBLW
042 ## - AUTHENTICATION CODE
Authentication code pcc
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TLOA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 8493
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement Eleventh edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc ©2003.
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) :
Other physical details color illustrations ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Various multi-media instructional aids, including a web site, are available to supplement the text.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 42363
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Administración de mercadeo.
9 (RLIN) 42364
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term gtt.
9 (RLIN) 42365
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategisch management.
Source of heading or term gtt.
9 (RLIN) 42366
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Circulation Nairobi central Business- Campus Nairobi central Business- Campus General Stacks 03/01/2017 D - Reuben 70.00   HF 5415.13 .K64 2003 R38503X3232 09/26/2019 1 03/13/2017 Books