• AIU
  • Tony Wilmot Memorial Library

Social media marketing / (Record no. 67765)

MARC details
000 -LEADER
fixed length control field 01714nam a22003255i 4500
001 - CONTROL NUMBER
control field 21479547
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231116091602.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200325s2020 cau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020935728
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529731989
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529731996
Qualifying information (hardcover)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.1265
Item number .T88 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tuten, Tracy,
Relator term author.
9 (RLIN) 55666
245 10 - TITLE STATEMENT
Title Social media marketing /
Statement of responsibility, etc Tracy Tuten.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE,
Date of publication, distribution, etc c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 466 p.;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography and index.
520 ## - SUMMARY, ETC.
Summary, etc "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 55667
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
9 (RLIN) 55668
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
9 (RLIN) 55669
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks
General subdivision Economic aspects.
9 (RLIN) 55670
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     General Circulation AIU/NEGST - Tony Wilmot Memorial Library AIU/NEGST - Tony Wilmot Memorial Library General Stacks 10/19/2023 Purchase - Regent Book Supplies 62.71 1 HF 5415.1265.T88 2021 T16840W3232 11/03/2025 10/06/2025 1 11/16/2023 Books