Consumer behavior : building marketing strategy...[accompanied with 1 CD-ROM] / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0073101370 (book : alk. paper)
- 0073261548 (book & CDROM)
- 9780073101378
- 658.8/3420973 22
- HF5415.33.U6 H38 2007
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AIU/NEGST - Tony Wilmot Memorial Library General Stacks | General Circulation | HF 5415.33.U6H38 2007 (Browse shelf(Opens below)) | 1 | Available | R47372K3232 | |
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AIU/NEGST - Tony Wilmot Memorial Library CD & DVD Cabinet | CD/DVD | HF5415.33.U6H38 2007 CD (Browse shelf(Opens below)) | 1 | Not for loan | R473743232 |
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| HF5387 .V44 2006 Business ethics : | HF5387 .V44 2006 Business ethics : | HF 5415.2.M3825 2000 CD Marketing research essentials,... [accompanied with 1 CD-ROM] / | HF5415.33.U6H38 2007 CD Consumer behavior : | HF 5548.4.M523B85 2009 CD Professional Excel development : | HF 5549.5.T7L344 2006 CD The trainer's handbook...,(accompanied with 1 CD-ROM) | HG 4027.65.D76 2007 CD The budget-building book for nonprofits : |
Includes bibliographical references and indexes.
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