• AIU
  • Tony Wilmot Memorial Library
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Marketing research essentials,... [accompanied with 1 CD-ROM] / Carl McDaniel Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 3rd edDescription: 1 v. (various pagings) : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0324023170 (package: book & CD)
  • 0324028407 (book only)
  • 0324037139 (CD only)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .M3825 2000
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Compact Disc (Read Only Memory) Compact Disc (Read Only Memory) AIU/NEGST - Tony Wilmot Memorial Library CD & DVD Cabinet CD/DVD HF 5415.2.M3825 2000 CD (Browse shelf(Opens below)) 2 Not for loan R587733232
Books Books AIU/NEGST - Tony Wilmot Memorial Library General Stacks General Circulation HF 5415.2.M3825 2000 (Browse shelf(Opens below)) 1 Available R58744F3232

Includes bibliographical references and index.

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