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Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.

By:

Beasley, Ron, 1945-

Contributor(s):

Danesi, Marcel, 1946-

Material type: Text

Text

TextSeries: Approaches to applied semiotics ; 4Publication details: Berlin ; New York : Mouton de Gruyter, 2002.Description: xi, 193 p. : ill. ; 24 cmISBN:

3110173409 (cloth : alk. paper)
3110173417 (pbk. : alk. paper)

Subject(s):

DDC classification:

659.1/01/4 21

LOC classification:

HF5823 .B3725 2002

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	AIU/NEGST - Tony Wilmot Memorial Library General Stacks	General Circulation	HF 5823.B3725 2002 (Browse shelf(Opens below))	1	Available	R332153232

Includes bibliographical references (p. [175]-190) and index.

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