Includes bibliographical references (p. 259) and index.

"The name of God in Africa" and related contemporary theological, development, and linguistic concerns -- The immorality of aid to the "Third World" (Africa) -- Heart-led development: an East African study -- Pragmatic linguistics applied to Bible translation, projects, and intercultural relationships: an African focus -- "Material provision" or preaching the Gospel: reconsidering "holistic" (integral) mission -- Providence and power structures in mission and development initiatives from the West to the rest: a critique of current practice -- A linguistic case for the necessity of enculturation in theological and economic teaching based on the "shape of words": including a case study comparing sub-Saharan Africa with the West -- Intercultural dialogue: an overrated means of acquiring understanding examined in the context of Christian mission to Africa -- Mission to the south, words to the north: reflections on communication in the church by a northerner in the south -- Racism in reverse: the impact of the West on "race" in Africa -- Good-by-default and evil in Africa -- The magical worldview in the African church: what is going on? -- Biblical hermeneutics in relation to conventions of language use in Africa: pragmatics applied to interpretation in cross-cultural context -- Language in education, mission, and development in Africa: appeals for local tongues and local contexts.